Starting a conversation: A Brand’s Double Sided Coin – Powerful but Deadly

Welcome one and all. Today’s article will be more in line with digital marketing strategy and relies heavily on today’s shifting consumer mentalities and behaviors. It is without a doubt that any marketer worth their dollar has recognized the value of digital and social communications in the fostering and developing of customer loyalty and howContinue reading “Starting a conversation: A Brand’s Double Sided Coin – Powerful but Deadly”