Project Overview
This project addresses the skillsets needed to analyze current content strategy, use primary and secondary data to analyze the competitive landscape, and create fully implementable campaigns that meet current brand imagery. These integratable campaigns are trackable, lead to further monetization, and increase audience engagement.
Background
Binging With Babish is an influencer in the food production industry that fuses food production with pop-culture and manufactures the creations of fiction. His channel has grown rapidly over the last 5 years, and was in need of an extra burst to boost its followers and dominate the competitive landscape.
The Challenge
While the brand has had impeccable growth over the last 5 years in following rates, there were a number of under serviced markets that the Binging with Babish brand was failing to capitalize on and was rapidly loosing market share due to rising competition. Even further, monetization had become eroded, and the only channel of revenue was through advertising and promotional work. Because of it’s prior failure to pivot when necessary, the brands core assets were beginning to disintegrate, and the watch rates and views began to decline. The main challenge of this case study was to increase engagement rates and boost traffic to channels that can more easily be monetized.
The Answer
In order to facilitate growth and create a more engaged and profitable audience, I used two additional channel concepts to help pivot the brand and drive growth building on competitive pitfalls. Having conducted extensive primary and secondary research, I was able to conduct a social content strategy to increase daily engagement, direct audience members to profit driven owned assets, and increase virality through additional platforms.
The Result
ROI for BWB: Through estimates, the subchannels would increase view rates on his channels, nearly double cross platform engagements, and increase website traffic by two fold.
Project Grade: I received the highest score on this assignment and was even asked to present my report again for the following semester as an example of the “Perfect Report”. This project is still used as an example of A worthy work for all sections of this course.
Other Case Studies and Projects
To see more of the work I have accomplished over the last 4 years, please feel free to take a look at these other case studies and projects.
https://www.googletagmanager.com/gtag/js?id=G-7B4D2KTSD0
noahbnewman.com 